Premier League and JAS warn Thai football fans on the real-world risks of piracy Boot Out Piracy aims to keep fans and their families safe from the hidden dangers of illegal streams
Premier League and JAS warn Thai football fans on the real-world risks of piracy
Boot Out Piracy aims to keep fans and their families safe from the hidden dangers of illegal streams
Bangkok, 22 October 2025 — The Premier League, in collaboration with its local broadcast partner Jasmine International Public Company Limited (JAS) and Mono Next Public Company Limited (MONO), has launched the latest edition of its annual ‘Boot Out Piracy’ campaign in Thailand, highlighting the hidden risks that illegal streaming poses to fans.
Now in its fourth edition in Thailand, this year’s campaign is supported by some of the Premier League’s top players including Martin Odegaard (Arsenal), Amad Diallo (Manchester United), Raul Jimenez (Fulham), Dan Burn (Newcastle United) and Matty Cash (Aston Villa). These players are lending their voices to urge fans to stream safely and legally, and warn that accessing content through pirate websites and illicit streaming devices (ISDs) places users at significant risk. These risks include exposure to malware, phishing scams, data theft, and inappropriate or harmful content. Cybercriminals often exploit illegal streaming platforms to target users, putting personal security and family safety at risk.
Premier League General Counsel Kevin Plumb said: “Illegal streaming may feel harmless, but the risks go far beyond poor video quality. Research conducted by cybersecurity experts continually highlights the significant dangers of using pirate websites and devices. Working with our broadcast partners and local authorities around the world, we continue to take action against those who provide illegal streams, but piracy is a problem that is always evolving. Through the Boot Out Piracy campaign, we highlight that those who stream Premier League football through pirate websites and devices are in danger of exposing themselves and their family members to data theft, cyber threats and scams, which can prove extremely costly. We are pleased to partner with JAS to bring this important message to fans in Thailand and encourage fans to stream Premier League football safely and responsibly.”
Dr. Soraj Asavaprapha, CEO of Jasmine International PCL, said: “We are proud to partner with the Premier League and MONO to bring world-class football to Thai fans through legal and secure channels. Beyond broadcasting, our mission is to promote a digital ecosystem that values intellectual property and protects consumers from digital threats.We have been working closely with the Premier League and relevant Thai authorities to strengthen enforcement and prevent illegal broadcasts. This includes continuous coordination with law enforcement and regulatory agencies to ensure that rights are respected and violations are addressed swiftly and effectively. With the global expertise from the Premier League and our local partners, this campaign resonates with our long-term commitment to building a foundation that allows Thai fans to enjoy the game safely, ensuring that the value of official content is preserved for years to come”
A recent study by cybersecurity expert Professor Paul Watters revealed that most pirate websites contain malware, phishing or spam. These sites also expose users to harmful adverts promoting gambling, adult content or scams. The findings of the research showed that in Thailand:
- Pirate websites are over six times riskier than mainstream sites in exposing users to scams.
- Over half (56 per cent) of pirate websites flagged a cyber threat (malware, phishing or scams).
- All ads (100 per cent) on pirate websites promote harmful content.
- Analysis of ISD and pirate apps found that users may unwittingly have their data hijacked and internet connection linked to criminal activity, exposing them to fraud, malware, and even law enforcement investigations.
Professor Paul Watters said: “Piracy websites represent a major cybersecurity concern, not merely a copyright issue. Our research shows they are connected to criminal infrastructures used for fraud, ransomware, and related offences. Illicit streaming devices contribute to this same threat, being quietly conscripted into residential proxy networks that transform homes into unwitting participants in global cybercrime operations.”
The 2025/2026 Boot Out Piracy campaign launched in Malaysia at the end of September and is now rolling out across Singapore, Indonesia, Vietnam, Hong Kong and Thailand throughout October, where it will be showcased across broadcast channels and social media platforms to reach fans directly.
Premier League anti-piracy action in Thailand and the region
The Premier League, in close collaboration with its broadcast partners and authorities, actively combats piracy through a multifaceted approach. These efforts involve blocking unauthorised websites and apps, cooperating with law enforcement to pursue legal actions against providers of illegal streaming services and conducting extensive education campaigns to raise awareness about enjoying the top-quality football competition through legitimate services.
Since starting to run blocking in APAC six years ago, the Premier League has been involved with blocking nearly 25,000 sites and apps across the region. In a series of orders from Singapore’s High Court, the Premier League has blocked more than 600 domains across popular pirate streaming websites and domains used by illegal apps and streaming devices in Singapore. Over 16,500 domains in Indonesia, over 7,000 in Vietnam, and almost 400 domains in Malaysia have been blocked. Across the region, over 10,000 pirate service listings were removed from online marketplaces and social media platforms.
In December 2019, a British and a Thai national pleaded guilty to infringing the Premier League’s copyright in Thailand and paid significant damages totalling THB 15 million (€450,000), in addition to almost THB 7 million in seized funds being forfeited to the State. They were also sentenced to pay over THB 3 million and sentenced to a total of three-and-a-half-years’ suspended prison sentences for crimes related to running the illegal operation.
Launched in 2020, the Premier League’s ‘Boot Out Piracy’ campaign aims to highlight the dangers of viewing illegal streams. Together with some of the biggest names in football, the Premier League speaks directly to fans across Asia, warning them of the risks of accessing Premier League matches through unauthorised channels. The campaign is showcased across broadcast channels and social media platforms in Hong Kong, Indonesia, Malaysia, Singapore, Thailand and Vietnam.
About Jasmine International Public Company Limited
Jasmine International Public Company Limited (JAS) is a leading Thai technology, media, and telecommunications company. As the exclusive broadcast rights holder of the Premier League in Thailand, Cambodia, and Laos for the 2025/26–2030/31 seasons, JAS is committed to delivering world-class football entertainment to fans across the territory. In partnership with the Premier League and local stakeholders, JAS promotes safe, legal, and high-quality viewing experiences that are accessible to all.
About the Premier League
The Premier League produces some of the most competitive and compelling football in the world. The League and its clubs use the power and popularity of the competition to inspire fans, communities, and partners in the UK and across the world. The Premier League brings people together from all backgrounds. It is a competition for everyone, everywhere and is available to watch in 900 million homes in 189 countries.
