Dr. Sorat Asavaprapha Joins TikTok Creator Summit Thailand 2026
Dr. Sorat Asavaprapha, Chief Executive Officer of Jasmine International Public Company Limited (JAS), was invited by TikTok to share his insights on the sports industry, content, and opportunities for creators at TikTok Creator Summit Thailand 2026, appearing as a Sports Industry Expert.
During the event, Dr. Sorat shared his experience driving a global sports content business, pointing out that "sports" today is no longer limited to competitions or live broadcasts but has become part of a lifestyle that people can follow and engage with throughout the entire week.
He also emphasized the importance of creators within JAS's sports content ecosystem, as they play a role in connecting and communicating with audiences all day long, not just during live broadcast windows. "For JAS, creators are a vital force, as they communicate and connect with audiences throughout the day, not only during live match broadcasts," he said.
This invitation reflects Dr. Sorat's role and JAS's direction in bridging sports, technology, and the Creator Economy to create new experiences for sports fans and drive the sustainable growth of the sports economy.
During the event, Dr. Sorat shared his experience driving a global sports content business, pointing out that "sports" today is no longer limited to competitions or live broadcasts but has become part of a lifestyle that people can follow and engage with throughout the entire week.
He also emphasized the importance of creators within JAS's sports content ecosystem, as they play a role in connecting and communicating with audiences all day long, not just during live broadcast windows. "For JAS, creators are a vital force, as they communicate and connect with audiences throughout the day, not only during live match broadcasts," he said.
This invitation reflects Dr. Sorat's role and JAS's direction in bridging sports, technology, and the Creator Economy to create new experiences for sports fans and drive the sustainable growth of the sports economy.
