7 สิงหาคม 2001
Jasmine Internet Cooperated wih Bangkok Bank (BBL) to Launch "Ji-NET Express" Campaign for BBL Cardholders to Buy Internet Access via an Automatic Teller Machines.
Jasmine Internet Co.,Ltd., a leading Internet Service Provider (ISP) under the brand name "Ji-NET" cooperates with Bangkok Bank PCL. (BBL) to launch a co-marketing campaign called "Ji-NET Express" offering a new service for BBL electronic cardholders to buy the Internet access via a number of 700 BBL's Automatic Teller Machines (ATM) 24 hours/7 days around Bangkok and nearby provinces. In addition, the clients will receive special premiums during promotional periods.
Mr.Somsak Padhana-anek, President of Jasmine Internet, said that the Company launchs "Ji-NET Express" campaign aimed to serve individuals net users through retail banking. Ji-NET has continuously developed products & services aimed to serve individual and corporate clients.
The campaign will facilitate BBL electronic cardholders including ATMs, Bualuang Premiers and B-First cards in buying the Internet usage time and making a monthly payment via over 700 BBL's ATM outlets in Bangkok and nearby provinces 24 hours/7days.
Ji-NET in partnership with Bangkok Bank who is the market leaders in banking services with largest customer base offered exclusively designed service for BBL clients. BBL customers base numbers are five million cardholders including Bualuang Premier and Bualuang ATM cards. "Ji-NET Express" is exclusively designed service for the BBL Cardholders who are regarded as potential customers with purchasing power. The campaign is expected to be an efficient marketing tool in expanding customer base for both Ji-NET and Bangkok Bank.
For "Ji-NET Express", when purchasing Internet access via ATM kiosks, the clients will receive login, password and connection number printed on the ATM slip. "Ji NET Express" service facilitate customers in time saving on the registration process. Moreover, the clients can renew or prepaid their Internet access accounts via ATM outlets.
"Ji-NET Express" are offered in 3 packages; Express-18 hour 190 baht (plus 10 hours), Express-36 hour 345 baht (plus 20 hours) and Express-55 hour 495 baht (plus 30 hours) at average price less than 5.82 baht per hour. Special promotion offered to BBL cardholders, the first 1,000 customers with accumulated slip value up to 400 baht will also receive trendy designed Ji-NET BBL umbrellaes at Jasmine Smart Shop branches.
Mr. Vites Techangam, Senior Vice President, Marketing Policy Department, Bangkok Bank PCL said that BBL recognizes on the information technology investment especially Internet nowadays becomes part of customers lives. Ji-NET Express is customer-oriented service aimed to ultimately serve customer satisfaction. Bangkok Bank has well arranged ATM network for the service to ensure of client's convenience. Bangkok Bank previously joined cooperative marketing campaign with Jasmine Internet offering a half-price Internet access for BBL debit & credit cardholders, the past campaign highly succeed.
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