4 กันยายน 2546
Ji-NET Promotions
Fierce competition has forced Net provider Jasmine Internet (Ji-NET) to adopt a tactic more commonly associated with cell-phone operators - launching a customer retention programme.
Paisan Kaweyanun, general manager of Ji-NET, said the company had realised that it was not enough in this highly competitive day and age to simply look for new users. Retaining customers has become an important part of the business.
The retention programme provides customers with information to keep them updated on the IT industry, as well as sports and entertainment activities including concerts, movie previews and rallies, he said.
In another marketing push, the company recently signed on as sponsor of the Heartland Amateur Tournament 2003, held by the Thailand-based Heartland Gold School for six rounds from August 2003 till January 2004, in an effort to promote the Ji-NET brand among the golfers.
Paisan said Ji-NET is the first Net provider to develop a customer retention programme.
Ji-NET has 500 corporate customers and around100, 000 individual users.
The company is about to launch a new package, the "Ji-NET Hot byte" kit, available only in 7-Eleven stores.
"The price is Bt109 for 13 hours. The kit will include free movie tickets and gift vouchers," Paisan said.
This year Ji-NET has set targets of Bt200 million in revenue and Bt10 million in profit, he said.
"We have already achieved Bt100 million (revenue) in the first half of the year, " Paisan said.
|
|
