The Jasmine International Group subsidiary is introducing its ''Took Dee'' international calling card and Took Dee SIM card, targeting tourists and people with family members living abroad.

The company charges customers two baht a minute for overseas calls. Customers can purchase international calling cards and make calls through mobile and fixed-line telephones. Moreover, if they buy a Took Dee SIM card with a 500-baht refill card, they can make both local and international calls at a flat rate of three baht per minute.

''The sales of the two products are expected to generate fresh revenues of 30 million baht this year and 120 million baht in 2008, out of the whole market worth 500 million baht,'' said president Somsak Padhana-anek. ''Our voice-based service revenues are expected to account for up to 80% of expected total revenue of one billion baht in 2010.''

Mr Somsak said Ji-Net aimed to provide calling cards and SIM cards at Power Buy, B2S, FamilyMart, and 7-Eleven stores, as well as on eBay.

The company now allows customers to buy airtime through SMS via their mobile phones. He said Ji-Net was on the verge of installing wireless modems at 40 Kasikornbank ATMs and 200 Siam Commercial Bank ATMs for the online service. The figure is expected to reach 1,000 ATMs by the end of this year.

The online ATM service, which uses mobile SIM cards, enables banks to expand the number of ATMs faster and cheaper as no fixed lines are needed.

''We expect to earn 24 million baht in transaction fees from online ATMs this year,'' Mr Somsak said.

The company is also in talks with major commercial banks, MK restaurants and Mangpong outlets to install wireless branch connection systems. If the system goes online, it can generate up to 80 million baht in revenue per year.

Mr Somsak said his company was also in talks with Bangkok Bank, PTT and Bangchak to install wireless credit card swipe reader systems. Installation would start sooner.

Ji-Net is moving its positioning away from what he called the moribund internet service provider field to wireless service operation thanks to the liberalisation of the Thai telecom industry.

''Limiting ourselves to being only an ISP would not allow us to survive, as bigger rivals use an economies-of-scale strategy to compete with us,'' he said.

Mr Somsak said Ji-Net expected revenue of 450 million baht in 2007, up from 400 million last year. The leased-line corporate business is expected to generate 140 million baht, ADSL 120 million, online transaction service fees 120 million, internet kit sales 40 million and international calling cards 30 million.

Ji-Net has 4,500 broadband individual customers and 700 leased-line corporate clients. It has 7,000 VoIP users and hopes to add 3,000 more by next year.